branding

  • Date
  • August 14, 2020

For once don’t do it — NIKE’s new powerful anti-racism campaign

few brands tend to take sides on controversial issues, but if there’s one that does, it’s NIKE. known for its just do it motto, the american sports brand is — for once — telling its customers don’t do it. NIKE’s message arrived in the form of a black background video with white text four days after george floyd, 46, died in …

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